South African Tourism - VR and FullDome
VR Capture has worked with South African Tourism (SAT) on multiple projects, creating high-end immersive experiences that showcase the country’s beauty, wildlife, and culture. From cinematic VR experiences to fulldome storytelling, we have helped SAT engage global audiences with innovative tourism marketing.
Project 1: 2019 – VR Tourism Experiences
SAT, in collaboration with FCB Africa, sought to give potential travelers a firsthand virtual experience of South Africa. We developed 10 cinematic VR experiences designed for virtual reality headsets, allowing users to explore breathtaking landscapes, go on a wildlife safari, cycle through Soweto, and dine under the stars at a private game lodge.
Using a custom 14-camera 3D 360º rig, DJI Matrice 600 drone, and spatial audio recording, we captured every scene with stunning realism. The final VR content was showcased at global tourism expos, providing an engaging and interactive way to entice traveler's to visit South Africa.
Project 2: 2022 – Fulldome Virtual Safari
Building on our VR success, SAT aimed to elevate its marketing further by creating a fulldome virtual safari experience for dome theaters and immersive exhibitions. VR Capture was tasked with producing a high-quality, story-driven safari film in KwaZulu-Natal, showcasing South Africa’s iconic wildlife and landscapes.
We used 8K 360° cameras, motion dollies, and drones to capture the vast landscapes and intimate wildlife encounters. One of the most memorable moments was a close-up elephant interaction, making audiences feel as though they were standing right next to these majestic creatures.
This visually stunning fulldome film provided SAT with a unique way to engage audiences, creating an emotional connection to South Africa’s wildlife and natural beauty.
Project 3: 2023 – Fulldome Film
Showcasing Johannesburg’s Tourist Attractions
In 2023, SAT acquired a mobile fulldome theater to bring an immersive tourism experience to global trade shows. They needed a high-quality fulldome film on Johannesburg’s top tourist attractions—but with extremely limited production time.
VR Capture took on the challenge, delivering a cinematic experience that brought Johannesburg to life. The film featured breathtaking 360° visuals, drone footage, and immersive storytelling, capturing the city’s energy, culture, and must-visit destinations. Now playing at SAT’s trade show exhibitions, it has become an essential tool in positioning Johannesburg and South Africa as premier travel destinations.
The Impact
Each of these projects set new benchmarks for immersive tourism marketing, proving that VR and fulldome media are powerful tools in attracting traveler's. SAT continues to leverage these cutting-edge experiences at trade shows and events, ensuring South Africa stands out in a competitive tourism market.
At VR Capture, we specialise in delivering high-end VR and fulldome productions, helping brands and organizations transport audiences into new worlds through immersive storytelling.
